Investigating Marketing Strategies in Electronic Markets of Aras Free Zone Production Organizations

marzam mahtabi alamdari¹

Abstract :
E-Marketing in Marketing Strategies, It is always one of the important categories Which has been considered in new areas of marketing studies. But there are a lot of different perspectives on this. On the other hand, considering that not much research has been done in this field in our country, so the study of these strategies is doubly important. Because by entering the world of e-commerce and use of new tools in new areas of technology and business, Businesses will have to use new business strategies, Prepare yourself for new competitive pressures. Research results show that marketing strategies in database markets, Relationship marketing strategies, as well as knowledge-based marketing strategies, were shared. Countless changes in the global trade situation have increased global competition through new forms of competition and increased competition. As a result, domestic and international companies have been forced to expand and implement marketing strategies that put them in line with competitors. This study presents the effects of three major developments that have played a dominant role in changing the outlook for international competition. 1. The rapid growth of global business activities by existing companies and new importers, for example by increasing international resources 2. Transfer to the supply chain management system by creating more coordination, distribution channels, alliances and relationship exchanges, and 3- Production and increase of e-commerce strategies, especially according to the evaluation by storing and retrieving information by efficient management of the home and global operations and over-marketing.

Keywords : strategy marketing internet customer

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زبان مقاله : انگلیسی
محور مقاله : علوم انسانی
محل انتشار : دومین کنگره بین المللی علوم و مهندسی - پاریس
آدرس وب سایت کنفرانس : parisconf.com
کد IOI مقاله : XCAZ-EHACD
لینک مستقیم مقاله : https://isnac.ir/XCAZ-EHACD
نمایش چکیده فارسی : https://isnac.ir/SA/XCAZ-EHACD

سایر مقالات ارائه دهنده

1. Leveling the Factors Affecting Service Marketing by ISM Method and Mic Mac Analysis (Case Study: Aras Free Trade - Industrial Services Companies)
2. Investigating Marketing Strategies in Electronic Markets of Aras Free Zone Production Organizations
3. Identifying and ranking the most important factors affecting electronic customer loyalty, using fuzzy multi-criteria decision-making methods

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